In September 2010, two stylish friends set out to change the mindset that boutique shopping is only for those with bookoo bucks. After all– you shouldn’t have to be a Rockefeller to be a snappy dresser! They filled their quaint shop in St. Paul with dresses, tops, skirts, and basics for under $100. Now having expanded to seven locations around the metro Primp is filled with cheap-chic pieces for any woman!